The Vet Marketing Firm Team

The Veterinary Marketing Firm was founded by thought leaders in the veterinary community to provide you with the innovative services necessary for your practice to grow.  Our team of industry and technology experts will deliver a better Internet user experience to drive new clients to your door. Focus on the medicine, and let us handle the growth.

Laci Schaible, DVM, CVJ – Chief Operations Officer, Co-Founder

Dr. Laci Schaible is a small animal veterinarian and former practice owner as well as a well-known author, blogger, and SEO copywriter in the veterinary industry. Always an animal lover, she grew up with a menagerie of dogs, cats, birds, horses, rabbits, and chickens and wanted to be a veterinarian since the third grade. Eager to actualize her dreams, she graduated with top honors from Tulane University at the age of 19 and soon became one of the youngest U.S. trained veterinarians in history when she graduated with her D.V.M. at the age of 23 from Texas A&M University.

After practicing as an associate at an emergency / referral small animal hospital, she was anxious to lead and manage her own hospital, which she successfully did for years. During this period, Drs. Jed and Laci Schaible attained financing for several veterinary e-commerce and mobile app development start-ups (that still exist) and has a diverse portfolio of veterinary industry websites that she is able to leverage to SEO-rank veterinary practices through content marketing.

She combines her training as a veterinarian with her lifelong love of the pen and writes for numerous pet and veterinary publications, including AAHA Trends, Life + Dog, Fido Friendly,, NBC Universal, ACVIM and ACVS. Her first book was released in 2012. At The Vet Marketing Firm, Laci manages content creation for veterinary practices and is the SEO copywriter for custom content creation that is accurately written, SEO friendly, and approachable by the pet parent. She lives in Florida with her son Oliver, their ginormous Standard Poodle, and two (toilet-trained) cats.

Kyle M. Klement – Chief Marketing Officer, Co-Founder

Kyle Klement’s passion is to help Veterinarians improve their online presence by maximizing their media.  Prior to founding The Vet Marketing firm, Kyle had a marketing company that worked with medical professionals and small businesses.  This proven system was the foundation that they were able to grow into The Vet Marketing Firm.

Kyle’s experience with marketing technologies in the dental industry have allowed him to transpose technologies into the veterinary industry by implementing patient focused ad strategies with high conversion ratios. Kyle is an expert in PPC display & search network marketing, SEO and Web software project management.

Kyle brings with him the drive to keep up-to-date with enterprise level big-brand marketing through his involvement with SEM blogs and MOZ-affiliated memberships. If there is a new technology out there that a client could benefit from, Kyle will make sure VMF is first-to-market. Kyle also is very active in providing pro-bono marketing services to nonprofit charities.

Eduardo M. Questell – Lead Web Designer

Eduardo is a detail oriented professional with over 15 years of experience as a web and graphic designer. Web design is his joy and passion, and he commands a well versed knowledge of the creative and logistics process of website creation from concept to completion.

Born and raised in Ponce, Puerto Rico, Eduardo moved to Tampa in 2006, and he served in the US Army.

As a web designer, his goal is to deliver the best results and quality service to The Vet Marketing Firm.

Maggie Mical  – Project Management

Maggie is a Project Manager, born in Poland but raised in Clearwater.  She helps us provide each of our clients with the full scope of our creative capabilities and make sure their design goals are achieved to the fullest degree.

Brian – Digital Marketing Strategist

Brian is a digital marketer on a mission to fix average marketing programs. With an undergraduate degree in Marketing from UCF, Brian has worked with companies to grow their business as a digital leader both in-house marketing and in agency environments. His favorite part of his work is uncovering client pain points and he spends his spare time traveling the country and expanding his perspective through constant learning. He currently resides in Tampa with his 17-year old dog, Chewy.


Colleen recently graduated from The University of Tampa, with a major in Allied Health and a concentration in Occupational Therapy Sciences. She assists The Vet Marketing Firm with creative content updates. She loves seeing how many veterinarians there are nationwide! In her spare time she enjoys relaxing at the beach. She is from Toms River, New Jersey, and have been attending college in Tampa, FL for the past four years. She spends her time with her dog, Clover and her fish, Rio.

Jed Schaible, VMD, MBA, CVPM – Co-Founder

Dr. Jed Schaible, VMD, MBA, CVPM was a veterinarian, speaker, author, entrepreneur, and a leading expert in veterinary practice management and marketing for veterinary practices and veterinary consumer brands. His passion for maximizing client growth, transparent and ethical marketing strategies, and measurable results is what drove him to establish The Veterinary Marketing Firm. You may have seen his writing in journals such as Veterinary Economics, The Team Magazine, DVM360 or heard him speak at a local, state, or national veterinary conference.

His passing in August 2015 is a loss to the veterinary industry as well as his friends and family. He is survived by his wife, Dr. Laci Schaible, and their son Oliver.

Hannah Caneel – Marketing Intern

Hannah is the newest team member to join the Vet Marketing Firm as an intern, and a recent graduate from the University of South Florida St. Petersburg, with a degree in Marketing. She has a passion for writing, social media marketing, and customer service. She has lived in Florida her whole life, and wouldn’t live anywhere that wasn’t close to the beach, and warm!