Veterinary Advertising Articles

Veterinary Facebook Ads, Marketing & Management

[vc_video link=’https://www.youtube.com/watch?v=Chz94JVBP7k’] Best practices for Veterinary Facebook Marketing   Social Media Marketing. Noun. You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online […]

Veterinary Website Link Building | Improve your veterinary practice’s search engine rankings with DIY link building

It is no surprise that practices ranking high in search engine results have an advantage when it comes to acquiring new clients. Link building is an essential step in helping your practice gain higher rankings in search engines.  The theory is the more links your website has from other websites, the more authoritative search engines think your […]

Website Evaluation Examples | Get a Free Veterinary Website Analysis

[vc_video link=’http://youtu.be/n_pEIn1wNPo’]    Dear Veterinary Marketer, Here is an example of live analyses of real practice websites during a conference seminar. If you are interested in getting an in-depth analysis (even more in depth than these), contact us or drop

Social Media (Facebook) Contests for Veterinary Practices – Photo Contests

[vc_video link=’http://youtu.be/3ilWcFuf2io’] For Veterinary Practices, social media contests can be a fantastic way to increase your social media fans and reach. However, running and managing a contest can be confusing.  There are several rules and regulations that a practice must abide by, according to the FTC. In this lecture, I discusses the principles of social media contests […]

Veterinary Online Brand Reputation Management | How to Automate Increasing Online Reviews

Being proactive about your online brand reputation will help you grow your practice… but how? Part One – Online Review Sites As a veterinarian, I have received many handwritten cards, letters, and thank you notes from clients over the years; I cherish and keep every single one. They warm my heart and remind me of […]

Veterinary Marketing: Measuring the Return on Investment (ROI) of Your Digital and Traditional Advertising

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker For a private practice, advertising is crucial to maintain healthy new client growth numbers that achieve sustainability and hopefully growth.  There is little argument that measuring the ROI with digital marketing is much easier than […]