ABOUT US
It started with a simple observation: most vet marketing is built by people who've never run a clinic.
The Vet Marketing Firm was founded in 2016 by Dr. Roger Welton and Sean Dennin. Dr. Welton had spent over a decade practicing veterinary medicine and owning hospitals; Sean had spent 20 years building digital marketing strategy for growing businesses. Between them, they kept seeing the same gap: agencies that understood marketing but not medicine, and practice consultants who understood medicine but not modern digital channels.
So they built the firm to close that gap — combining a working veterinarian’s ground-level understanding of how a practice actually runs, day to day, with two decades of marketing expertise focused on measurable growth. Ten years later, that’s still the model: every strategy we build gets shaped by what actually works inside a real animal hospital, not just what looks good in a pitch deck.
What makes us different
Veterinary-only
This is the only industry we work in. No split attention across unrelated verticals.
Practice-tested
Dr. Welton still runs Premier Veterinary Care — strategies get shaped by what actually works in a real clinic, not just what looks good in a proposal.
Nationwide reach
We work with practices across the country, from single-location clinics to multi-location groups.
Ahead of the curve
We built AEO (Answer Engine Optimization) into our service offering early, because pet owners are already asking AI assistants for vet recommendations — not just Google.
Co-Founder
Dr. Roger Welton, DVM
Dr. Welton earned his DVM from Ross University School of Veterinary Medicine in 2002 and trained at the University of Illinois College of Veterinary Medicine teaching hospital, with externships in soft tissue surgery, orthopedic surgery, and medical oncology at the Animal Medical Center in NYC. He began his career on Long Island before relocating to Florida’s Space Coast in 2004, where he acquired Maybeck Animal Hospital, later became a general partner in the acquisition of Grant Animal Clinic, and founded Premier Veterinary Care in Viera, FL — which he still owns and actively runs today.
Beyond clinical practice, Dr. Welton is the author of The Man in the White Coat: A Veterinarian’s Tail of Love, founder and chief author of the Web-DVM.net blog, and host of The Space Coast Pet Podcast. That combination — practicing veterinarian and longtime online content creator — is exactly the perspective he brings to the firm: he’s lived both sides of what it takes for a clinic to earn trust and visibility, in the exam room and online.
Co-Founder
Sean Dennin
Sean brings more than 20 years of experience in digital marketing, with a focus on strategy that translates into measurable business growth — traffic, leads, and booked appointments, not just impressions. He leads the marketing and technology side of the firm, including how the agency approaches emerging channels like AI search and automation.
