Built to be found across every engine pet owners actually use
Pet owners aren't just Googling anymore.
They’re asking ChatGPT “what’s a good vet near me for an emergency,” asking Gemini to compare clinics, and reading Google’s AI Overview before they ever see a list of blue links.
If your practice’s website isn’t built to be read and cited by AI — not just ranked by it — you’re invisible to a growing share of the pet owners searching for care right now.
That’s a different skill than traditional SEO. It’s called Answer Engine Optimization (AEO) — and most marketing agencies still aren’t doing it.
Everything your practice needs to be
FOUND
BOOKED
REMEMBERED
Full-Service Veterinary Marketing
SEO
Rank higher and attract more organic traffic.
AEO
Get cited in AI search and stay ahead.
Google Ads
Drive targeted traffic that converts.
Meta Ads
Reach more pet parents on social media.
Reputation Management
Get more 5-star reviews and build trust.
Video Production
Tell your story and connect emotionally.
Social Media Management
Engage your community and grow your brand.
Website Blog
Educate, inform, and rank with content.
Website Design
Modern, fast, and built to convert.
Booking Appointments
Seamless booking that fills your calendar.
Universal AI Chat
24/7 AI support that converts visitors.
Automated Marketing
Nurture leads and drive repeat visits.
How visible is your practice to AI right now? Find out for free.
We built the AI Search Score — a free audit that shows you exactly how ChatGPT, Gemini, Perplexity, and Google AI Overviews currently see (or don’t see) your practice.
- A score (0–100) for your current AI search visibility
- The exact questions pet owners are asking AI about vets in your area — and whether you show up
- A prioritized checklist to close the gap, whether you work with us or not
Marketing built by people who understand veterinary medicine.
Veterinary-only focus.
We don't split attention across dentists, lawyers and dozens of other industries. Veterinary medicine is all we do, allowing every strategy to be built around how pet owners actually search, book and choose a clinic.
AI-native, not bolted-on.
Every website, landing page and content strategy is designed for Google AI Overviews, ChatGPT, Gemini and the next generation of search from day one.
Transparent reporting.
Monthly reports show rankings, traffic, AI Search Score, conversions and campaign performance so you always know where your marketing investment is going.
No long-term lock-in.
We believe exceptional work should retain clients—not lengthy contracts. Stay because your practice is growing, not because you're locked into an agreement.
From audit to booked appointments.
Free AI Search Score audit
See where you stand today.
Custom strategy
Website, SEO, AEO, and ad recommendations prioritized by impact.
Build & launch
Your team handles the work while you approve the plan.
Monthly reporting
Traffic, rankings, AI visibility, and new client numbers tracked over time.
Founded by a veterinarian and a marketer
The Vet Marketing Firm was founded in 2016 by Dr. Roger Welton, DVM — who still owns and runs Premier Veterinary Care in Viera, FL — and Sean Dennin, who brings 20+ years in digital marketing. We’re not a general marketing agency that picked up veterinary clients, veterinary marketing is the only thing we do.
AEO is the practice of structuring your website content so AI tools like ChatGPT, Google AI Overviews, and Perplexity can understand it and recommend your practice directly in a conversation, not just in a list of search results. As more pet owners research care through AI assistants instead of typing keywords into Google, practices without AEO become invisible to that traffic — even if their traditional SEO is strong.
Traditional SEO optimizes for ranking in a list of links. AEO optimizes for being the direct answer — the sentence an AI engine reads aloud or quotes. It relies on clear question-and-answer formatting, structured data (schema), and content that mirrors how people actually phrase questions to an AI, rather than how they'd type a search query.
It's our free audit that measures how visible your practice currently is across major AI search tools — ChatGPT, Gemini, Perplexity, and Google AI Overviews — scored 0–100, with a specific list of what's helping or hurting your visibility today.
Local SEO and paid ads typically show movement within 30–90 days. AEO and organic visibility in AI engines build over 3–6 months, since it depends on both your content and how frequently AI models crawl and re-index it.
We work with all types of veterinary clinics nationwide — general practice, emergency, and specialty. One of our own founders owns and operates a practice himself, so we build strategy around how a real clinic actually runs, not just how a marketing agency thinks one runs.
Hear it from
Our People
I can spend time in the exam room and don’t have to worry about generating a steady stream of new clients. My new client numbers have been revolutionized due to their Internet Marketing and Search Engine Optimization. They know their stuff!
I really appreciate their tenacity and drive. They really know what they are doing and are filling a much needed void in this industry. I always look for the best people that I can find for a specific service and I think that Jed, Kyle, and their team are just that!
