Kyle Klement

How Other Agencies are Using Data to Rank Their Clients.

The vet marketing space is increasingly competitive.  Vets are smart. So when you have smart people deploying smart strategies, climbing the SEO rankings is always tough.  We recently came across a useful study from the experts in a similarly competitive field — the personal injury law niche. Chris Dreyer, over at Rankings.io, did a massive […]

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Online Brand Reputation Becomes Even More Critical for Veterinary Practices

Online Brand Reputation Becomes Even More Critical for Practices as Customers’ Online Behaviors Change and Search Engine Results Rely More on Online Brand Reputation How many marketing resources are you allocating to Yelp, Yellowpages, Google +, Yahoo Local, and all of those other sites that allow users to leave reviews about your practice? How many

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Veterinary Marketing: Measuring the Return on Investment (ROI) of Your Digital and Traditional Advertising

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker For a private practice, advertising is crucial to maintain healthy new client growth numbers that achieve sustainability and hopefully growth.  There is little argument that measuring the ROI with digital marketing is much easier than

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