Why It’s Time to Supercharge Your Social Media Marketing for Your Veterinary Practice
Social media is a powerful digital marketing initiative that can increase your online visibility, help your veterinary practice gain more patients, and increase brand awareness. With the growing number of popular platforms, frequently posting images, videos, and captions can seem overwhelming at first. Facebook, Twitter, Instagram, LinkedIn, and Tiktok all require a specialized voice and style in order for your posts to feel relevant to the platform. A social media calendar is an essential tool for creating an effective marketing strategy for any animal hospital to build an audience online while saving time.
Why Your Veterinary Practice Needs to Use Social Media Marketing
Social media platforms offer robust insights, a range of content options, and the ability to network with your target audience online. In the US, at least 82% of internet users are on social media in 2022. A veterinary practice would benefit from a social media marketing strategy focusing on brand awareness, engagement, and interaction.
Social media marketing can not only help increase your vet practice’s visibility, but it can also act as a tool to connect and build trust with your audience. Your clients trust your practice with their pets that are indeed a part of their family.
An effective social media marketing strategy will require tools to streamline your efforts. The average social media user in the US has over 8 social media accounts. With the abundance of platforms that your business should be posting to in order to stay relevant, a social media calendar is vital to make sure you’re keeping up with all platforms efficiently.
Use a Social Media Calendar to Transform Your Marketing Strategy
Running social media can be fun, but it requires organization and effort. Each of your social media channels – like Facebook, Instagram, LinkedIn, Twitter, and Tiktok – should offer different types of content based on your audience and their activity on each social media platform.
You will need a scheduling tool to keep your posting on track. Websites like Buffer and Hootsuite allow you to schedule post images and captions ahead of time so that you don’t need to log in to each of your social channels multiple times a week to post content. Use a social media calendar to help you plan and schedule your posts and build out your plan ahead of time to have a consistent online presence.
A social media calendar can act as a hub for anyone involved in your social media management without getting messy or derailing your overall plan.
The primary benefits of using a social media calendar include but are not limited to:
- Organization of content
- Tracking your posts
- Connecting and collaborating with team members
- Scheduling posts ahead of time
- Gain a perspective on your strategy and efforts
- Brainstorm types of content to improve your strategy
- Help maintain consistency
- Keep your audience engaged
- Gain visibility on your social media metrics
Supercharge Your Social Media Today!
At The Vet Marketing Firm, we have the tools and techniques to help you better understand which social channels you should be pursuing and how you can grow your sales beyond word of mouth and local advertisements.
We understand that managing an animal hospital requires a lot of time and attention and that you don’t have extra hours in the day to devote to your practice’s social media. That’s why for 2022, we’re offering a free social media content package so that you’ll have one less thing to worry about. Our social media post guide comes with a year’s worth of pre-written captions and image templates to help you launch and optimize your social media marketing efficiently and effectively.
Supercharge your social media today by clicking here to download our calendar, complete with 96 social media captions and image templates you can customize to fit your veterinary practice. If you have further questions about social media or online marketing, contact us today online or at (727) 334-0961.