The vet marketing space is increasingly competitive. Vets are smart. So when you have smart people deploying smart strategies, climbing the SEO rankings is always tough. We recently came across a useful study from the experts in a similarly competitive field — the personal injury law niche. Chris Dreyer, over at Rankings.io, did a massive […]
Kyle Klement
Why are my Google rankings slipping?
As a veterinarian, you know your website is a reflection of your practice as a whole. You want to be a step ahead of the other practices in town when it comes to your web presence, and, especially if you believe you provide superior service, you don’t want to see your Google ranking slip. In […]
Mobile First: Why It Matters
Mobile First approach is the new standard for web design and online marketing. Since 2014, mobile devices have passed the tipping point and become the primary devices for browsing the internet. According to KPCB mobile technology trends by Mary Meeker, the mobile device media time in the United States is now significantly higher at 51% in comparison […]
Online Brand Reputation Becomes Even More Critical for Veterinary Practices
Online Brand Reputation Becomes Even More Critical for Practices as Customers’ Online Behaviors Change and Search Engine Results Rely More on Online Brand Reputation How many marketing resources are you allocating to Yelp, Yellowpages, Google +, Yahoo Local, and all of those other sites that allow users to leave reviews about your practice? How many […]
The Periodic Table of SEO Success
This summarizes what VMF has to deal with when ranking a practice… Nicely done Search Engine Land!
Veterinary Marketing: Measuring the Return on Investment (ROI) of Your Digital and Traditional Advertising
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker For a private practice, advertising is crucial to maintain healthy new client growth numbers that achieve sustainability and hopefully growth. There is little argument that measuring the ROI with digital marketing is much easier than […]