How Other Agencies are Using Data to Rank Their Clients.

The vet marketing space is increasingly competitive. 

Vets are smart. So when you have smart people deploying smart strategies, climbing the SEO rankings is always tough. 

We recently came across a useful study from the experts in a similarly competitive field — the personal injury law niche. Chris Dreyer, over at Rankings.io, did a massive data review of more than 100,000 law firms to spot the common factors the top-ranked firms share, and what keeps firms from climbing the search engine results pages.

Dreyer analyzed 112,000 personal injury law to spot the common factors among the top-ranked sites.

The data study focused on his niche, but the results can easily be translated to the vet marketing space.

Among Dreyer’s key takeaways:

1-      Be listed in the major directories. Sites like the Justia Lawyer Directory outranked most individual law firm sites. For vets – this means vetlocator.com or avma.org are vital resources.

2-      Longevity counts. Older domains outranked newer ones, so be cautious about switching up your practice’s domain name.

3-      If you don’t have a valid SSL certificate, don’t even bother. Only 5% of the sites they reviewed lacked were not using https. That number is roughly 50% for the internet as a whole, but in a competitive niche like law firms or vet practices, the SSL cert is a must.  

4-      3,000 is the magic number, when it comes to word count. Sites with longform content did well – up to 3,000 words. After that, their rankings dropped.

5-      Referrals are key. Overall referring domains were major indicators of SEO performance. Share your expertise, get other sites to share it, and your chance of ranking high will improve.

Check out the full study here: https://rankings.io/personal-injury-seo-data-science/