New Google My Business Features Veterinarians Need To Use!

2018 Google My Business features veterinarians should be using!

Did you know that only 44% of business owners have claimed their Google My Business listing? Having a Google My Business is a vital part of your local search strategy. For those vet practices who have not set up or claimed their listing that is floating around, Google provides a great how-to guide here.

June of 2014 is when Google first launched Google My Business, and since then they have come out with countless updates and changes that affect small business owners who rely on it now more than ever to reach and attract new customers.
e=”font-weight: 400;”>This feature allows raving fans to follow their favorite animal hospital where they bring their furry family member in order to stay up to date on the most relevant events and announcements from them. Once users follow a business your practice will show up in their “For You” tab, and whenever you post new deals or news they will automatically see it in their tab.


Fill Out Services & Information Completely
Be sure with Google My Business that you are filling out the services you offer. There are over 1,000 characters available in the descriptions of the services you offer, so make sure you are utilizing that space. All the information such as phone number, email address, website URL, categories, and business hours need to be filled in correctly and exactly the same as it says on your website. It is important to have consistent information about your business across the web. Ask us at The Vet Marketing Firm about a citation report and analysis.


GMB posts now support up to 1500 characters
Google My Business posts used to only allow up to 300 characters, but they now allow 1500. We suggest staying with around 80 characters. This is a sweet spot that isn’t too short but isn’t too long that no one wants to read it. Around 96 characters is where GMB cuts off your post and forces you to press “read more.” Sticking with 80 characters allows you to get your point across to  If your post is more than 300 characters we suggest creating a blog post out of it instead of using the content for social channels.

We suggest utilizing a great image of a cute animal, paired with no more than 80 characters.


Service Area Business Update
This feature matters for those vet practices who visit or deliver to their customers. For the vet practices who service a larger surrounding area other than just the address of where your office is at, Google now has you register your Google My Business listing specifying the service area by city, zip code or region rather than just setting the service area as a radius around the address. For those who already set a radius previously before this change, you will not be able to edit it, you have to use the new feature of entering the city, zip code or region of where you service.

  • If you don’t serve customers at your business address, leave the address field blank and only enter your service area.
  • If you serve customers at your business address but also have a service area, enter both your address and service area.

If your veterinary practice has never set up a Google My Business listing Check out our blog on the 4 reasons why you should!



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